Jojo Hedaya is the co-founder and CEO of Unroll.Me. He also holds the position of a Chief Product and Consumer Officer with responsibilities of leading the product development and operations sectors. Hedaya founded Unroll.Me in 2011 while still in school at Brooklyn College, and it became a vast success soon after. Its iOS app alone earned a spot among the top 10 apps in the App Store. It also has millions of users and a vast news media presence, having been the topic of hundreds of newspaper articles. Hedaya’s entrepreneurial acumen and ability to establish a thriving business model culminated in Unroll.Me ultimately getting acquired by Rakuten Intelligence, one of the world’s leading big data market research organizations, in 2014.
The Unroll.Me service goes beyond just allowing users to unsubscribe from unwanted emails. Rather, it helps clients organize their inbox in a way that is free from spam and easy on the eyes. In a simple to use way, it scans all of a client’s emails and helps them assemble the messages in their inbox in two ways. For one, the service helps clean up an inbox from unwanted spam by virtue of getting rid of them, or unsubscribing. Additionally, it offers a feature called ‘The Rollup’ that is essentially an organization tool that combines a user’s favorite subscriptions into a daily email. Users can choose what gets ‘rolled up’ and when they will receive it. Unroll.Me is available on all mobile devices, and its app is compatible with both Android and iOS. The service is free of charge.
As a leader, Jojo Hedaya is passionate about creating and maintaining a successful office culture. This he achieves by continuously thriving to improve himself as well as by being a mentor to his employees as he empowers them to be the best versions of themselves. He is also compassionate about sharing his knowledge with others and as such as spoken at various entrepreneurial events and conferences such as The Hybrid Conference and Startup Grind. He also frequently speaks at local community events.
Hedaya obtained degrees in Philosophy and Business at City University of New York – Brooklyn College in 2012. While in school, in addition to founding Unroll.Me, he was also actively involved as the Vice President of Student Government. When he is not busy with entrepreneurial and business commitments, Jojo Hedaya enjoys watching the Knicks, traveling as well as spending quality time with his family. He is married, and he and his wife have a young son.